PHOTOGRAPHER

In my evolution from Graphic Designer to Photographer, I found myself fulfilling the visual needs of diversified industries. 

I proudly present to you a visual reference for my attention to detail, consistency, and artistic expression in the medium of Photography.

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01

HOSPITALITY

Driven by my curiosity for Photography, I decided to take the initiative to pitch the idea of building a Photography department in my previous agency. I had discovered the opportunity to meet current client needs for online presence and simultaneously create a space to expand my skillsets.

One year later we gained 8+ new clients in hospitality acquired by the Photography department alone. I pride myself in recognizing opportunities in rapid changing environments and also finding a mutual benefit for both my growth and that of the agency.

THE DETAILS

Off-set I delivered visual content that build brand equity for both the client and the agency resulting in client acquisition and engagement across all media channels including print.

02

GASTRONOMY

I remember the first day I had to photograph food…

It was much like photographing still objects, I couldn’t tell food what to do, instead, I had to take control of the compositions and movement to evoke an emotion.

I found myself taking notice of the subtleties, the light interplay, and the unique environments to photgraph each plate to perfection.

THE DETAILS

On set, I directed the chefs, discussing the culinary craftsmanship to freeze in action, the additions of props, and the optimum backdrops to capture the essence of their delectable creations.

03

STREET

Street Photography is a never-ending quest for storytelling, journalism, and the exploration of my personal convictions.

I seek to remain malleable in my narrative, constantly observing, breaking the rules, and re-learning them all over again. The stories of the streets, for me, are an opportunity to explore my creative eye and experiment endlessly. 

THE DETAILS

Worked alongside the glass production team to coordinate the technical specs, for an effective illustration embossment.